Archive for the ‘socialmedia’ tag
Levels of engagement in Twitter
The levels of engagement in Twitter are analogous to those observed in other communities. At the periphery of this onion model, we find passive users (in this case, users are ignoring tweets), and as we get closer to the core, users become more active and their interaction is more intimate. Thus you find conversing, retweeting and direct messaging at the core of the figure.

Changes to the social media landscape
Two important changes to the social media landscape over the past couple of days:
- Google’s move into social media (from Google’s blog) and Google taking on Facebook and Twitter (Buzz)
- Flickr co-founder returns to roots by launching an online game (Glitch)
Google’s moves are a good example of countermoves (Google’s response to Facebook’s newly announced webmail product, code-named Titan) as described in Ferrier’s framework on competitive agressiveness.
One interesting play will be the integration with other services such as GMail, Google Maps, and their mobile versions in the case of Buzz. Which side will be in a better position to leverage their existing user base?
Twittering
Great art work by Oliver Weiss visualizing twittering. It illustrates an article on nonprofits using Twitter.
Digital, Life, Design conference
Last week’s Digital, Life, Design (DLD) conference in Munich features an interview with Mark Zuckerberg, CEO of Facebook, and many other interesting speakers.
Blown to bits
Perhaps the most thorough discussion of the changes to privacy created by today’s Internet is carried out by Abelson, H. et al. (2008), Blown to Bits, Addison-Wesley. This book is written by three MIT and Harvard professors, one of them (Hal Abelson) a co-founder of the Creative Commons initiative.
Its subtitle is Your Life, Liberty, and Happiness after the Digital Explosion. One of its most provocative chapter titles is Naked in the Sunlight: Privacy Lost, Privacy Abandoned.
Next time you do a search on Google, you may want to think just how much information you are revealing about yourself. As you are probably likely also logged into Google Mail at the same time, Google already has a pretty good picture of you. It’s a trade-off we face (see What the Web Knows About You). Can we live without search engines? Probably not. Social media sites are not that different in that light