Archive for the ‘hypecycle’ tag
Google trends and hype cycle?
Has anyone tried to compare Google trends and the Gartner hype cycle? The hype cycle says that any technology goes through phases of hype and disillusionment, and looks like this:
From Wikipedia article on hype cycle
It seems that overlaying both should be possible. For instance, if you look at the trend for Web 2.0, we can see that the popularity of the term peaked sometime 2007, and is in decline since. Does this correspond to peak of inflated expectations followed by the decent into the trough of disllusionment?
Google Trends for web 2.0
Found a short article on Google trends that suggests to a comparison to the hype cycle model. Seems that the guys from Gartner agree. In the blog on Mastering the Hypecycle, they quote a New Scientist article that traces the uptake of the Chrome browser, and found the shape of the curve to correspond to that of the early part of the hype cycle. Would be interesting to examine this more systematically.